Faculty Details
Brief Overview :
Madhvendra Pratap Singh is an accomplished Assistant Professor in the Department of Management with over 1 5years of teaching experience. He is currently pursuing a Doctorate in Marketing from CSJM University, Kanpur, and holds an MBA with specializations in Marketing and IT. Madhvendra is also UGC-NET qualified in Management. His research interests include m-payment applications and crowdfunding, with publications in Scopus and ABDC-indexed journals. He is passionate about entrepreneurship development and Design thinking, actively incorporating these concepts into his teaching. He has also completed short-term courses at IIT Roorkee on “Entrepreneurship Competency Development Program” and “Soft Skills Development: A Tool for Effective Teaching”. Furthermore, he has received training at T-Hub, Hyderabad, in managing incubation centers and fostering innovation.
Madhvendra Pratap Singh is an accomplished Assistant Professor in the Department of Management with over 1 5years of teaching experience. He is currently pursuing a Doctorate in Marketing from CSJM University, Kanpur, and holds an MBA with specializations in Marketing and IT. Madhvendra is also UGC-NET qualified in Management. His research interests include m-payment applications and crowdfunding, with publications in Scopus and ABDC-indexed journals. He is passionate about entrepreneurship development and Design thinking, actively incorporating these concepts into his teaching. He has also completed short-term courses at IIT Roorkee on “Entrepreneurship Competency Development Program” and “Soft Skills Development: A Tool for Effective Teaching”. Furthermore, he has received training at T-Hub, Hyderabad, in managing incubation centers and fostering innovation.
Madhvendra Pratap Singh
Designation: Assistant Professor
Specialization: Marketing, IT
Qualification: Pursuing Doctorate in Marketing, UGC-NET in Management, MBA
Email: madhvendra.pratap@allenhouse.in
Google Scholar
Education
- Pursuing Ph.D. in Business Management (2021) from School of Business Management, CSJM University, Kanpur (UP)
- UGC-NET qualified in Management.
- MBA (Marketing & IT) from UPTU .
Teaching Interest
- Marketing Management
- Entrepreneurship Development
- Consumer Behavior
- Design Thinking
Research & Publications
- Examining the Drivers of Intentions to Use Mobile Payment Applications in an Emerging Economy: A SEM-NCA Approach,Akhtar, M.A., Srivastava, D.K., Khan, K.A., Tripathi, P.K., Singh, M.P. (2025). Examining the Drivers of Intentions to Use Mobile Payment Applications in an Emerging Economy: A SEM-NCA Approach. In: Pon Selvan, C., Sehgal, N., Ruhela, S., Rizvi, N.U. (eds) International Conference on Innovation, Sustainability, and Applied Sciences. ICISAS 2023. Signals and Communication Technology. Springer, Cham. https://doi.org/10.1007/978-3-031-68952-9_92 (Part of ISBN: 9783031689512, 9783031689529; Part of ISSN: 1860-4862, 1860-4870)
- The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach (2024). The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach. PSU Research Review. DOI: 10.1108/PRR-06-2022-0074
- Emergence of crypto currency and the digital financial landscape: A critique (2023). Emergence of crypto currency and the digital financial landscape: A critique. Advanced Machine Learning Algorithms for Complex Financial Applications. Part of DOI: 10.4018/978-1-6684-4483-2.ch009
- Exploring Influencing Factors for M-payment Apps Uses in the Indian Context (2021). Exploring Influencing Factors for M-payment Apps Uses in the Indian Context. Innovations in Information and Communication Technologies (IICT-2020). DOI: 10.1007/978-3-030-66218-9_20
Achievements
- Completed NPTEL certification in Integrated Marketing Communication with a score of 85%, earning the Elite Certificate and securing a place in the Top 1% of participants.
- Completed a two-day experiential training program on “Pharma Strategy Simulation – Decision-Making & Functional Integration” held on 11–12 April 2025 at Naro Eco Resort, Dehradun, in collaboration with Aesthetic Softcaps.
- Served as a reviewer for Human Behavior and Emerging Technologies.
- Received certificate for completing the training program at T-Hub, Hyderabad, on managing incubation centers and fostering innovation.
- Completed the Entrepreneurship Course on NPTEL with 82%.
- Engaged with students and gained insights from experts from the Wadhwani Foundation Dr. Fraz Ahmad and Dr. Irfana Rashid at the IDE Boot Camp organized by the Ministry of Education’s Innovation Cell – MIC at Integral University, Lucknow, Uttar Pradesh in September 2024.
