Faculty Details
Brief Overview :
Ms. Ayushi Mishra is an innovative Assistant Professor with over five years of teaching experience. She specializes in market dynamics and legal frameworks, with a strong commitment to fostering student development through engaging and practical learning experiences.
Her teaching approach combines theoretical foundations with real-world application, using case studies, collaborative projects, and technology-enabled tools to enhance student learning. Known for her effective communication skills and dynamic classroom presence, she creates an inclusive environment that encourages participation, critical thinking, and personal growth.
She believes that education should be a transformative journey—one that inspires students to question, explore, and realize their full potential.
Ms. Ayushi Mishra is an innovative Assistant Professor with over five years of teaching experience. She specializes in market dynamics and legal frameworks, with a strong commitment to fostering student development through engaging and practical learning experiences.
Her teaching approach combines theoretical foundations with real-world application, using case studies, collaborative projects, and technology-enabled tools to enhance student learning. Known for her effective communication skills and dynamic classroom presence, she creates an inclusive environment that encourages participation, critical thinking, and personal growth.
She believes that education should be a transformative journey—one that inspires students to question, explore, and realize their full potential.
Ayushi Mishra
Designation: Assistant Professor
Specialization: Marketing
Qualification:UGC-NET (Management & Commerce)
Email: mba.ayushi@allenhouse.ac.in
Google Scholar
Education
MBA and B.Com
MBA and B.Com
Teaching Interest
Marketing & Consumer Behavior, Business Law, Business Communication and International Business Management.
Research & Publications
- Published a paper titled “Bridging the Gap: Aligning Human Resource Management and Marketing Strategies for Women Entrepreneurship” in ABDC journal.
- Published a book chapter titled “Increasing the Competitiveness of MSMEs in the Era of Industry 5.0”- ISBN 978-93-341-2460-6.
- Published a paper titled “Consumer Behavior in Digital Age- A Comprehensive Review” in ANALISTA-IJMR.
- Presented a paper titled “Corporate Strategy and Strategic Innovation for Competitive Advantage in Emerging Markets” at International Conference on Entrepreneurship and Innovation: Navigating Global Challenges (EINGC 2025)’ organized by CSJM University, Kanpur & Astana International University, Astana, Kazakhstan.
- Presented a paper titled “Bridging the Gap: Aligning Human Resource Management and Marketing Strategies for Women Entrepreneurship” at National Conference on Effects of Skill Development Programs Targeted at Women for Economic Empowerment in India” organized by ‘Allenhouse Business School, Kanpur, Uttar Pradesh, India in association with Indian Council of Social Science Research (ICSSR), New Delhi.
- Presented a paper titled “Increasing the Competitiveness of MSMEs in the Era of Industry 5.0” at International Conference on Industry 5.0 on Global Competitiveness- Strategies for MSMEs to Remain Competitive organized by School of Commerce, K.S. Rangasamy College of Arts and Science, Tamilnadu, India.
- Presented a paper titled “Impact of E-Commerce sites on Changing Consumer Behaviour” at International Conference on Recent Trends in Business Management, Technology and Entrepreneurship at Allenhouse Institute of Management.
Achievements
- Ranked in Top 5% topper in NPTEL course on Marketing Management conducted by IIT, Kanpur.
- Achieved an Elite+Silver certification in NPTEL course on Consumer Psychology conducted by IIT, Guwahati.
