Faculty Details
Brief Overview :
Mr. Beenoo Singh is an Assistant Professor of Management with over 11 years of teaching and academic experience. He is UGC NET qualified and currently pursuing a Ph.D. in Management from Dr. A.P.J. Abdul Kalam Technical University, Lucknow. His academic and research interests focus on social media advertising, consumer buying behaviour, digital marketing, and business statistics, particularly in the application of statistical tools and quantitative techniques for marketing research, data-driven decision-making, and empirical analysis. He has published research in ABDC-indexed and peer-reviewed journals and is a holder of a registered design patent.
Beenoo Singh
Designation: Assistant Professor
Specialization: Marketing and Statistical Research
(Digital Marketing, Social Media Advertising, Consumer
Behaviour, Applied Business Statistics, Quantitative &
Empirical Research)
Qualification: Ph.D. (Pursuing), MBA (Marketing),
UGC NET Qualified
Email: beenusingh777@gmail.com
Google Scholar
Education
- Ph.D. (Pursuing), Management – Dr. APJ Abdul Kalam Technical University, Lucknow
- MBA (Marketing) – University of Lucknow
- B.Sc. (Mathematics) – CSJM University, Kanpur
Teaching Interest
- Business Statistics (Applied Statistics for Business Decision-Making, Data Interpretation, Quantitative Analysis, and Real-Time Business Applications)
- Business Mathematics
- Marketing Management
- Digital & Social Media Marketing
- Consumer Buying Behaviour
- Organizational Behaviour
- Universal Human Values & Professional Ethics
Research & Publications
Journal Publications :
Journal Publications :
- Unraveling the Effect of Social Media Advertising on Consumer Buying Behaviour in the Fashion Industry, Journal of Informatics Education and Research, 2025 (ABDC Indexed).
- Influence of Social Media Characteristics on Purchase Decision, ANALISTA: International Journal of Multidisciplinary Research, 2024.
- Published a book chapter titled “Is India on the Way to Become a Developed Country” in the edited volume “Developed India”, 1st Edition, January 2023, ISBN: 978-81-957643-3-4.
- Business Risk Assessment Device (Design Patent No. 406832-001), Registered Feb 7, 2024.
Achievements
- UGC NET Qualified
- 10+ years of teaching experience
- ABDC-indexed & Peer Reviewed journal publication
- Registered Design Patent
