Faculty Details
Brief Overview :
Ms. Nishtha Bhagwani is an Assistant Professor at Allenhouse Business School, with UGC NET qualification in Management and an MBA in Marketing and HR. Her teaching interests include entrepreneurship, consumer behaviour, marketing communication and Human Resource Management. An active researcher, she has presented papers at reputed national and international conferences. Her areas of research include marketing strategy, HR practices and consumer decision making.
Nishtha Bhagwani
Designation: Assistant Professor
Specialization: Marketing and HR
Qualification: MBA, UGC NET
Email: nishtha.bhagwani@allenhouse.in
Google Scholar
Education
- UGC NET (Management)
- Master of Business Administration (MBA)
- Bachelor of Computer Applications (BCA)
Teaching Interest
- Entrepreneurship
- Marketing Communication
- Strategic Management
- Consumer Behaviour
- Organization Behaviour
- Human Resource Development
- Business Communication
Research & Publications
- Author of the Book Titled- “The Synergy of Finance and Marketing in Business Leadership” (ISBN-978-93-6884- 579-9)
- “Exploring effective change management strategies for AI integrations in business processes: Challenges & best practices” Published in Journal of Informatics Education and Research (ISSN: 1526-4726) Vol. 5 No. 2 (2025), date of publication: April (2025).
- Presented a paper on “Cultural Branding Through Entrepreneurship: The Role of Small-Scale Businesses in The Maintenance and Promotion of Local Culture Heritage” in the International Conference on “Entrepreneurship and Innovation: Navigating Global Challenges” at CSJMU Kanpur.
- Presented a paper on “Impact of Gig Economy on HR Practices in Uttar Pradesh” at International Conference on Recent Developments in Business Management, Technology and Entrepreneurship (ICRDBMTE-24).
- “India’s Leadership in the G20: Priorities and Challenges of 2023 Presidency”, Published in Futuristic Trends in Management, Volume 3 Book 11 (e-ISBN: 978-93-5747-980-6).
- Patent granted for the design of a kiosk for providing human resource services Design No. 420276-001, dated 16/06/2024.
- “The Impact of AI driven Marketing Communication Strategies on Consumer Purchase Intention in the Fashion Industry with reference to Northern India”, Published in ANALISTA: International Journal of Multidisciplinary Research(ISSN:3048-6130).
Achievements
- NPTEL Certification in Entrepreneurship (July–October 2023).
- NPTEL Certification in Managing Services (July–September 2024).
- NPTEL Certification in Integrated Marketing Communication (Jan-Apr 2025).
